August 19, 2015 | By Deb Minton |
As a consultant, I am often sought to deliver counsel and practical advice on how to help nonprofit leaders be more effective when meeting with donors. Whether it’s helping them prepare to meet someone new or explore a deeper relationship with a longtime supporter, the work can seem quite daunting. And, while I truly believe most of the strategies can be taught to motivated leaders, one particular area needs special attention — our vocabulary.
Vocabulary, by definition, is simply the body of words used in a particular sphere.
For years, nonprofit leaders have used outdated vocabulary. In addition, they have been reluctant to speak of their work in a robust way. This combination contributes to lack of confidence when engaging donors. Hence, I always recommend spending the necessary time in building a new “vocabulary bucket.” These purposeful words and phrases help increase credibility and reflect intelligent and purposeful leadership.
Here are some of my favorite bucket words. What are some of yours?